Description

We're looking for a Content Marketer to develop educational materials for GritWell clients. You’ll also work with our Clinical Care team to produce content that engages and educates members on the benefits of holistic, integrative, root-cause based care (functional medicine), so experience as an integrative health coach or similar is a huge plus. We are looking for someone empathetic and people-oriented--many of our patients are going through a difficult health journey with chronic symptoms.

Responsibilities

  • Content creation, including articles, virtual events, podcasts, youtube campaigns, case studies, health guides & short courses (in video and article format), member stories, marketing emails, etc. Create content to target, reach, and nurture different segments of GritWell patients
  • Collaborate with the care team to identify compelling stories, create educational materials for a variety of audiences, and establish new pathways for the collection and promotion of content
  • Refine language from medical journal articles and complex benefits information into engaging content pieces that educate GritWell members about functional medicine
  • Effectively optimize and distribute content (through social media, organic search, paid placement, email campaigns, etc.)

Qualifications

  • Experience with multimedia content creation (video, audio) and ideally a portfolio to showcase your skills in this area -** required **
  • Passionate about GritWell’s mission to provide access to personalized, root cause medicine
  • Demonstrable writing skills, organizational skills, and attention to detail
  • Ability to clearly convey ideas in academic research and complex data in a patient-friendly manner
  • Familiarity with social media, content, SEO