About the Job

In this role, you’ll be developing educational and engaging materials for GritWell clients, collaborating with our Clinical Care and Sales teams to produce multimedia content that engages and educates members on the benefits of holistic, integrative, root-cause based care (functional medicine). Experience as an integrative health coach or similar is a huge plus. We are looking for someone empathetic and people-oriented, since many of our patients are going through a difficult health journey with chronic symptoms. You are extremely driven, results oriented and independent - ready to hit the ground running and excited to be part of a company with a strong mission of creating a world where everyone has access to functional medicine and root-cause based care.


  • Content creation, including articles/blog, virtual events, podcasts, youtube campaigns, case studies, health guides & short courses (in video and article format), member stories, marketing emails, etc. Create content to target, reach, and nurture different segments of GritWell patients
  • Collaborate with the care team to identify compelling stories, create educational materials for a variety of audiences, and establish new pathways for the collection and promotion of content
  • Research industry-related topics and identify customer needs to create relevant content and monitor engagement and conversions from published content
  • Refine language from medical journal articles and complex benefits information into engaging content pieces that educate GritWell members about functional medicine
  • Effectively optimize and distribute content (through social media, organic search, paid placement, email campaigns, etc.)


  • Minimum 5+ years of product marketing experience in the startup industry
  • Experience working in the healthcare or wellness industry, ideally knowledge in the functional/integrative medicine field
  • Competency with Google Drive, quick to pick up technical skills
  • Proven ability to identify stories/creative that will connect with the audience
  • Passionate about GritWell’s mission and bringing innovation/new technology to natural and preventative medicine
  • Demonstrable writing skills, organizational skills, and attention to detail
  • Prior experience interacting with patients through healthcare operations, medical assisting, or care coordination - previous health coaches, nutritionists, nurse practitioners, etc. preferred.
  • Experience with multimedia content creation (video, audio) and ideally a portfolio to showcase your skills in this area
  • Ability to clearly convey ideas in academic research and complex data in a patient-friendly manner
  • Proven experience in implementing search engine optimization (SEO) tactics


  • Unlimited PTO, flexible hours
  • We believe our team's health, happiness and comfort are critical to creating the best results, so we offer a free GritWell subscription to all our employees
  • Culture: Radical transparency, attention to detail, responsibility, compassion, hard work